Sales and Marketing

Focus has been selling and marketing residential communities for 17 years.  We can provide each client with a solution to meet their exact needs, from complete sales and marketing solutions incorporating all aspects of the process to providing only those services needed.  By utilizing today's most effective tools, Focus can analyze current market trends, determine the most effective way to market a property, and can sell each home utilizing our award-winning sales staff.

The Focus marketing team develops fully integrated marketing and advertising initiaives tailored to each project.  From print and interactive media, direct mail, site signage, billboards, and public relations our campaigns have a proven record of driving traffic to our sales centers.  We'll also design cutting edge web and interactive marketing campaigns using the best web advertising solutions, such as social networking sites, e-blasts, search engine optimization, microsites and pay per click.

Each sales center we design for our clients includes an array of visuals including display boards, architectural models, and computer generated animations.  In addition to our sales centers, the designers on staff can also create one-of-a-kind award-winning fully furnished and decorated models.  Our in house sales staff has an average of 10 years experience in new home sales will utilize all of these sales and marketing tools to provide an extraordinary experience for your customer.

All of our available Sales and Marketing Services are listed below:

• Product Development and Pricing
• Market Research
• Marketing and Advertising
• Sales centers, design, and displays
• Model Homes